With gloomy news about American car makers penetrating the hot topics list, we have to wonder whether or not our favorite car maker, Audi, has any plans to slow down manufacturing.
This news piece reports that Audi is optimistic about November sales, however, the CEO isn't sure about expanding into the U.S. in 2009.
So, what will be the key to Audi's success in 2009?
Audi has been smart about targeting the luxury market because we know that people with a hefty disposable income haven't really put padlocks on their wallets yet - and Audi is making sure that we don't forget about them. We continue to see Audi cars in Hollywood movies such as Iron Man and the James Bond series.
Yes, placing Audi cars in movies may get people talking, but if you really want people to get talking....offer great service. If Audi can stay connected to their core customers, listen to their needs, and go beyond the call-of-duty, they'll have customers for life. A search for "audi customer service" reveals that the company has some work to do in that arena.
What are your thoughts? How can Audi be successful in 2009?
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