Recently Johan de Nysschen, president of Audi's U.S. division, sat down with Time Magazine to talk about the current state of the company and clean diesel.

I must give the company credit for rising up the ranks to become one of the top-selling luxury brands in the U.S. Their marketing efforts these past few years have certainly paid off.

I like when Nysschen says:

"But we want to be the most successful luxury brand on a basis of brand image, on a basis of reputation and ownership experience — if you get all of those things right, sales performance will follow...

For most companies, it's all about the bottom-line. I appreciate that Nysschen understands that success isn't based on sales alone. Your customers need to have a good experience with the company.

Read more of the Time article...