A Glimpse Into the Minds of Audi Designers

When we purchase an Audi, many of us just think about the final end product.  It's nice, shiny, and we look good driving it, right? 

But how many us appreciate all the hours that goes into designing that fabulous Audi vehicle? 

In this video, we get a small glimpse into the minds of Audi designers, Dany Garand and Stefan Sielaff, as they collaborate on the Audi A1...





In an interview with The Detroit News earlier this year ("Chief Audi Designer Talks About Inspiration"), Stefan Sielaff says this about gathering ideas for design:

"I believe designers should go out of the studio, travel, go to other countries.

There are traditional hot spots like Italy. We always visit the Milan furniture shows.

We even go to Singapore for the fashion shows. When we look at the art markets, the Chinese and Indians are making strong statements now.

For clear and clean product design, Scandinavia is still a place to go, where we draw a lot of inspiration. From an architectural point of view, we look to the U.S., at architects like Frank Lloyd Wright. I'm a big fan of Frank Gehry."

And speaking of design, did you know that in 1997 Audi established the Audi Design Foundation, an independent charity that supports all types of designers and design projects?