Yesterday the 2011 Audi A8 was unveiled in Miami, but if you weren't there, no worries because here is this 8 minute video that shows off everything this new beauty has to offer...
Audi answered some of the frequently asked questions about the new A8:
Where will the A8 be manufactured? It will be built in Neckarsulm, Baden Wuertemberg, Germany. This is the same location where the R8, A6, and A5 / S5 Cabriolet are manufactured.
When will the A8 go on sale in the U.S.? The all-new 2011 model year A8 will go on sale in the U.S. in late 2010. (simultaneous with the LWB version, which will be announced to the public by mid 2010)
How much does the A8 cost? While we are not prepared to discuss the price of the new A8 at this early stage, it can be expected that it will maintain its relative position in the market, with even more product substance and technology.
How many A8’s does Audi plan to sell in the U.S. per year? The D3 A8 reached almost 6,000 units (5,943 in 2004) and just under 7% segment share. However, the premium luxury segment is under tremendous pressure now (-46% YTD 2009). Even so, Audi plans to increase market share relative to the D3 with this exciting new flagship.
What other A8 models are planned for the United States? Today we are introducing the new A8,and its first model will be the V8 NWB model. Other models will follow to create a full A8 model line including performance, prestige and alternate-fuel variants.
How much does the A8 weigh? Official figures/specifications for the A8 are not yet available, however, the new A8 will weigh about the same as the current A8, even though the car is bigger (3 in. longer, 2 in. wider) and has more standard equipment (8-speed auto transmission, pre sense basic, keyless go, power trunk, etc.) Versus competitors: ~50lbs less than S Class RWD, and >200lbs less than S Class AWD; >200lbs less than 7 Series RWD and >400lbs less than 7 Series AWD.
Who are the A8 customers? A8 customers are highly affluent consumers with a median income close to $500,000, and are most likely worth over $1,000,000. Median age is around 58, which is similar to the BMW 7 Series, and younger than the S Class and Lexus LS. They are highly educated, with almost half having a post-graduate level degree, and are mostly married with few children still in the household. They enjoy traveling, both domestic (e.g. skiing/spa) and international (e.g. Italy/France). Typical publications that they enjoy include the Wall Street Journal, the New York Times, The Economist and Barron’s.



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