Johan de Nysschen Understands Success

Recently Johan de Nysschen, president of Audi's U.S. division, sat down with Time Magazine to talk about the current state of the company and clean diesel.

I must give the company credit for rising up the ranks to become one of the top-selling luxury brands in the U.S. Their marketing efforts these past few years have certainly paid off.

I like when Nysschen says:

"But we want to be the most successful luxury brand on a basis of brand image, on a basis of reputation and ownership experience — if you get all of those things right, sales performance will follow...

For most companies, it's all about the bottom-line. I appreciate that Nysschen understands that success isn't based on sales alone. Your customers need to have a good experience with the company.

Read more of the Time article...

Will Audi Remain the Best-Performing Luxury Brand?

Audi continues to wow us with the increase in sales. This week the company reported October sales in the U.S. of 7,358 luxury performance cars and SUVs.

Below is a chart showing a comparison of sales in October 2009 versus October 2008 for each Audi model...

The U.S. isn't the only country that Audi is doing well in. Audi even expects to surpass German's sales by 2012 or 2013. Add in the popularity of Audi vehicles in the South Asian market and you've got a recipe for a very successful year.

Will Audi remain the best-performing luxury brand with regard to year-over-year sales performance for year-to-date 2009? We would like to think so!