Audi is not just in the business to create automobiles to get people from point A to point B; they want to give drivers enhanced driving and sensory experiences. That’s right; Audi aims to create an environment in their vehicles that is absolutely appealing to each of the senses used while behind the wheel of an Audi vehicle—how things look, sound, smell and feel in an Audi.
How an Audi looks…
…depends a lot on one simple factor: light. A feature that is distinct to Audi vehicles is the use of LEDs. The headlights and taillights play a big role in the appearance of an automobile. Audi’s light designers draw inspiration from industrial design and architecture, nature and technology influences, helping them create lighting that is unique to each Audi model.
Audi’s lighting technology isn’t limited to headlights and taillights; they have also created interior lighting features, like the new Audi A8 that provides a lighting package that allows drivers to customize the interior lights to adjust to certain driving situations—when driving through a brightly-lit city or a dark rural area. The goal of Audi developers is to create “the right light for every driving situation.”
How an Audi sounds…
…is determined by the customers’ expectations of a given model. Audi’s acoustics team make sure that the sporty models get a sporty, robust and “fast” sound, while the more sophisticated models possess a sound that exudes comfort and elegance. To achieve these specialized sounds, engineers analyze and manipulate the various noises made by each Audi automobile. The end result is not a uniform “Audi sound,” but instead a tailored acoustic designed specifically for each individual model.
…depends on the noses of the Audi Odor Team (a.k.a. the “Nose Team”). It’s up to the “Nose Team” to sniff out any parts that give off any unpleasant odors or unhealthy emissions in the car. Audi sets the benchmark for the industry as they apply the strictest standards, smelling every single material that goes into an Audi. At the end of the day, every Audi reaches a “neutral odor,” like that “new car smell” that we all know and love.
How an Audi feels…
…is about more than just the sense of touch. It’s up to Audi’s Haptics Team (haptics refers to the science of touch), to make sure that the car has the necessary design and function that will make the driver and passengers feel comfortable and give them a sense of precision and quality. From simple switches to the complex Multi Media Interface buttons, the Haptics Team wants to make life easier for the driver and give them that “Audi feeling.”
Driving an Audi is a full-blown sensory experience. Getting behind the wheel of an Audi, you’re sure to see, hear, smell and feel the luxury and sophistication that the brand is known for.
About the Author:
Mallory is a young, new-found automotive enthusiast who contributes to the Automotive News blog and social networking sites for CarLocate.com, a new and used car directory that provides car shoppers with everything they need when buying a car. In her free time, she enjoys reading, taking spinning classes, playing volleyball and watching college and professional football and baseball.
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