Audi enthusiasts who also love playing video games on PlayStation will appreciate this latest news. The car maker has inked a deal with Sony and created a home within the PlayStation Home platform.
This new home is called Audi Space, a virtual world where players can test drive the new A1 and compete in the Audi Vertical Run racing game. The racetrack leads players between high-rise buildings and high above the roofs of the city which are based on the skylines of Tokyo and Shanghai.
Audi Terminal at Audi Space
Audi e-tron on virtual race track
So, what's the grand prize of this game? A lavishly designed Audi Apartments which can be found above the skyscrapers of the PlayStation world, with a view of the mountains.
Exclusive Audi Apartment at Audi Space
Use of Audi Space, including the virtual test drives, is free of charge for all PlayStation3 players. The only requirement is the downloading of PlayStation Home onto the console.
We love that Audi is taking steps to create more brand awareness in the virtual world. It'll be interesting to see what else they come up with!