Audi Drivers Look to the Future

In case you missed my post about Audi's new "Project New York" a couple months ago, here's a guest by Craig Dudek who shares his thoughts about it...

More and more brands across all industries are looking to thought leadership as a mode of marketing their images. It’s definitely a product of the social media revolution, which has caused marketers everywhere to start looking at their field as a two-way conversation with consumers. Audi drivers are among some of the happiest on the road, and they found out about their brand through the amazing work the marketers at Audi have put in.

As a marketer myself, I can look at the Audi model and get great ideas on how to best market products in other industries. One of the biggest new initiatives the Audi brand has pushed is an exhibit that looks at how New York City will look in 30 years, focusing mostly on the perspective of the transportation industry.

This kind of foresight is only available in the auto industry, and Audi is one of the best brands to get the job done. It doesn’t hurt that the exhibit bears the Audi brand, which will help interested consumers understand the role that Audi plays in the future of the transportation industry.

The 50-foot interactive exhibit is called “Project New York” and gives us a look at the future set in Manhattan. Audi drivers are on a clear path to success supporting the Audi brand, which expects to play a big role in the future of the industry.

Creating a debate around how the future will appear is a great way to spark more talk about the brand itself, and the exhibit is sure to drum up some buzz. According to the recent press release,“‘Audi Urban Future: Project New York’ envisions a new city based on the award-winning concepts from the inaugural Audi Urban Future Award – hosted in 2010 in Venice, Italy – including the winning entry by J. MAYER H. Architects from Berlin.

The project not only offers a glimpse into what the city of the future could look like, but also sparks a conversation around innovation, new ways of communicating, never-before-seen concepts of living spaces, new versions of roadways and infrastructure solutions for the future.”Philadelphia Audi A3 drivers are happy to have a brand that has the total foresight and experience of Audi, and Audi is happy to join in the conversation that is raging across the industry.

People can catch a glimpse of what the Audi brand has in store for the next few years when they visit the exhibit in New York City. The exhibit has already been on display for over a month, but that doesn’t mean there aren’t still drivers out there interested in seeing what it has to offer.

About the Author:
Craig Dudek is a blogger and auto enthusiast who writes about the greenest cars. His articles features information on the Audi Danbury and Audi Philadelphia dealership.