Follow Audi on Foursquare

Audi's page on Foursquare

by Matthew Brownson


Today, you can’t be a B2C company without an active presence on social media channels. Marketers everywhere are looking for effective ways to leverage social media to get the word out, and Audi is making moves to position itself as one of the social media leaders in the luxury market. Besides the brand’s work on Twitter and Facebook, Audi marketers are digging into the audience of Foursquare, a location-based gaming service that uses GPS data. It’s all locational, and isn’t that what driving is about?

In the spirit of Foursquare, the Audi brand is making its presence known by offering tips on great places to drive and where to park, following the social media model of “content to commerce,” a strategy that details aligning your brand with helpful information that applies to directly to your audience. Social media has created a two-way channel between brands and consumers, and Audi is doing its best to keep the conversation alive through its new strategy on Foursquare (https://foursquare.com/audi).

For those of you that aren’t very familiar with Foursquare, head over to the website to read a little bit more about how it works. Perhaps most importantly, the location-based information offered by Foursquare and similar services has made services like Groupon Now possible.

According to a recent article posted in Cars.com: “Have you checked into Foursquare at your local coffee or burrito shop lately to get a good deal? Well, Audi wants you to follow them so you can check in and find the best driving roads in the country. For most locations, Foursquare has a Tips section where users usually let you know if a bar has good Buffalo wings or if a grocery store accepts double coupons. Audi is leaving comments about great places to drive and even where to park. This is the first time we’ve seen this type of use from an automaker or even casual users. However, the automaker only has 13 tips so far.”

For your Audi dealer, embracing social media means better customer loyalty through better customer engagement. Drivers who may not have looked into the benefits of driving an Audi will be exposed to the brand, which will breed more Audi drivers for the future.

About the Author:
Matthew Brownson is a blogger and auto enthusiast who writes about the greenest cars. His article features information on Alexandria Audi dealer and Dale City Audi dealer.