There seems to be no limit for the Audi brand this year. The company has set a new record with 652,970 deliveries of Audi vehicles worldwide in the first six months of 2011. In 2010, the company sold 554,864 vehicles. This means an increase of 23 percent in revenue compared to last year.
Let's wrap our mind around this for just a second: 21.5 billion in revenue (EUR) in six months! That's around 30 billion U.S. dollars...
Axel Strotbek, Board Member for Finance and Organization, said that this increase is due to "the significant rise in deliveries, an improved model mix and our continual cost optimization measures."
I think a combination of great marketing and the variety in models has made a significant impact on Audi's success. They've developed models that fit just about any type of lifestyle. If you're someone who wants to conserve on fuel, but you like SUV's, there's the Audi Q7...or if you like prestigious four door sedans with all the bells and whistles, there's the A8. If you have a fast life and like fast, luxurious cars, there's the R8. Audi has a car for every personality.
What do you think? What has contributed to Audi's success?
3 comments:
The advent and continued R & D of the Quattro systems are behind my love of Audi success. For a west coaster, that evolving system allows for amazing dry pavement traction and handling. I am a huge fan of anything S, R & RS and only wish the Europen performance models would all become available here. The S8 & A8L W12 are the most amazing, capable and luxurious vehicles I have ever driven. Go Audi!
I am not sure what is the exact reason behind Audi's success. But I was thinking that Audi has kept on satisfying its customer's needs and wants. And the manufacturer continue to develop its brand to blend with modern and advanced technology.
Audi has risen in the last 10-15 years, possibly because they bought Lamborghini
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