Monday, April 15, 2019

Audi's History on the Big and Small Screens

by on 4/15/2019


Can you remember spotting an Audi in the following films?

Audi cars have been featured in many movies over the years. Did you spot one in these films?

Marvel Films

Thought by many to be the most successful movie franchises ever to be created, the Marvel Cinematic Universe has different movies for everyone. There have been 21 films released already — the most recent being Captain Marvel — and at least a dozen more in the pipeline.

You don’t only enjoy the action in these films, but you may also be able to spot a stylish Audi, too.

When it comes to the Iron Man trilogy, at least one Audi has been featured in every film! A 2007 R8 and S5 B8 can be found in the first movie, a 2009 A8 LD3 and 2010 R8 Spyder are spotted in the sequel, and a 2012 S7 and R8 e-tron are both featured in Iron Man 3. The R8 e-tron also turned up at a VIP screening of Iron Man 3 at London’s Leicester Square a few days before the movie’s general release.

Another Audi fact is that there were almost as many Audi cars in the three Iron Man movies as there was in one Captain America film (Civil War). Within its two hours and 27 minutes runtime, you can see the 2017 Audi R8 V10 Plus, the 2017 SQ7, the 2017 A4, the 2016 A7 Sportback and even the Audi prologue concept car — a vehicle hailed as a “signature car” for Audi by Prof. Dr. Ulrich Hackenberg, Board Member for Development at Audi.

There’s more than meets the eye, though. Be on the lookout for an Audi R8, A6 Hybrid and A3 as you watch the excitement unfold in Avengers: Age of Ultron, as well as an Audi TTS Roadster, R8 Spyder, Q7 and A8 during Spider-Man Homecoming — the first standalone film by our favorite web-slinger since he became involved in the Marvel Cinematic Universe.

Taking a step back from the Marvel Universe, the German brand is also spotted in other film adaptations of comic book heroes. An R8 Spyder feature in Wolverine — the titular protagonist’s actor Hugh Jackman even turned up at the London Leicester Square premiere of the film in the same car — and an A8 plays a role in the 2015 big screen edition of Fantastic Four.

The Fifty Shades Trilogy

You also might’ve noticed the German manufacturer’s presence in all three film adaptations of E.L. James’ novels, which follow the relationship of business magnate Christian Grey and college graduate Anastasia Steele.

What made this brand of car most attractive to the directors of this film? The brand’s multiple appearances came as a result of a partnership that was set up between Audi and Universal Pictures — a deal that Audi no doubt has relished seeing as the movie series has grossed over $1 billion across the globe!

In the first film of the trilogy, movie fans will be able to spot an Audi S8 D4, a 2017 S7 and an R8 Spyder. In the sequel, Fifty Shades Darker, a set of Audi Q7 cars and an A3 took center stage, with both the R8 and Q7 returning when the franchise wrapped up last year with Fifty Shades Freed.

Mission Impossible II

To talk about Audi’s feature in Mission Impossible, let’s rewind back to the year 2000 and Mission: Impossible 2 to showcase how Audi has been featured in the hit movie series that has always starred Tom Cruise in the lead role of Ethan Hunt.

In a thrilling part of the film, Hunt leads a mission to destroy a deadly biological weapon and finds himself in an exhilarating car chase with international thief Nyah Nordoff-Hall. Hunt is behind the wheel of a Porsche Boxster and Nordoff-Hall tries to hold him off while driving an Audi TT — suffice to say that the pursuit between the two German-made cars into oncoming traffic is filled with nail-biting and edge-of-your-seat drama!

Furious 7

We couldn’t create an article about movies and cars without mentioning the Fast and Furious franchise. After all, this is a series that features street racing, heists, and espionage using all manners of vehicles, and has so far spanned eight main series entries and two additional short films — grossing in excess of $5 billion to date.

Fans are continually impressed with films that come out as part of this movie set. In fact, a spin-off movie called Hobbs & Shaw is due for release this summer.

Bringing a focus to Furious 7 now — a movie that clutched at the heartstrings as it was the final one to feature an appearance by series regular Paul Walker due to the actor being killed while the movie was still being filmed — is where you can see Audi appearing in the franchise.

You can spot the Audi R8 when it competes in an exciting quarter-mile race against a classic Plymouth Barracuda in the early moments of the film.

I, ROBOT

In the previously discussed films, the Audi’s that were featured are all models that exist. With I, ROBOT though, we’re taken to the future to see what Audi cars may potentially look like in years to come. Called the Audi RSQ, this concept vehicle represented the first time Audi had ever develop a car that was to be specifically used in a major Hollywood motion picture.

This futuristic model boasted piloted driving which allowed Will Smith’s Chicago police detective character Del Spooner to press a button to enable the car to take control of the driving — no doubt an early vision of the autonomous driving concept that we are only just starting to see being trialed in real life.

Those who take a ride in the RSQ are able to ride sideways and diagonal, while the use of balls instead of wheels was a quirky design touch. However, the typical single-frame grille and the presence of those four instantly recognizable silver rings let viewers clearly know that this car was without question an Audi.

This article was created by Audi & VW service provider, Vindis.

Sources:
https://productplacementblog.com/tag/audi/page/6/
https://www.audi-mediacenter.com/en/movie-partnerships-4526
https://www.audiworld.com/how-tos/slideshows/7-movies-that-made-you-want-to-buy-an-audi-439422#7-fifty-shades-of-grey
https://www.audi-mediacenter.com/en/press-releases/the-audi-prologue-show-car-launching-into-a-new-design-era-1216
https://en.wikipedia.org/wiki/Fifty_Shades_(film_series)


Wednesday, April 10, 2019

High-Tech Audi Infotainment: Smart Connectivity

by on 4/10/2019


Smart connectivity and communication solutions are the keys to the future of auto vehicles. Audi is one of the car companies leading the way.

Until you drive one of these fabulous machines, you probably won’t fully understand why Audi cars are so special.

With its LTE module, Audi is linking its models to the web and fusing smartphones into the vehicle infotainment system in plenty of ways.

The Audi Connect Service

Audi connect helps deliver a wide range of data to the car. Almost every model is loaded with a broad spectrum of features including navigation with Google Earth, Google Street View to traffic online, parking location search and Audi connect safety & service. Car-to-X services are also available in some models, which interconnects Audi models in a way that they can exchange information in real time.

Audi connect can also provide the driver with audible information such as personalized message, e-mails, text messages, and information from social networks such as Twitter.

Audi connect services are conveniently operated from the multifunction MMI touch response or via voice command. The service also lets you know about your car battery which is the lifeblood of your vehicle. You can replace your old battery with the new one with car battery coupons in order to save money.

Audi Media: Safety & Services

The Audi connect safety and service consists of two parts. The first part offers emergency calls, online roadside assistance, and Audi helpline service.

In case of emergency, the car itself provides an audio and data connection with the Emergency helpline. The driver or front seat rider can push a button in the roof component, which activates online roadside assistance manually. This helps the driver connect directly to the Audi Service Center, and information such as car location and car status data are automatically transmitted.

The second part of the Audi Safety Service consists of remote services that can be supervised through an app. The app provides the option of locking and unlocking the car, searching for the location of a parked car, and activating vehicle status.

Audi Media: Services Displayed on Smartphone

The Audi Android-related services such as range, fuel level, and oil level can be conveniently displayed on the driver's Smartphone. The Android app can also be downloaded to supervise the heating function. Owners of Audi e-tron models are also able to know the charge status and electric range on their vehicle via the app. They even also have the option to call up charging station information so a driver can plan ahead. Audi also caters to customers by offering online auto parts shopping with Android apps.

Audi Connect Digital Key

Audi offers a digital key that is linked with the user's smartphone. The Audi key is easily used to lock, unlock, and start the car. The technology allows communication between the vehicle and the smartphone, transmitting data over a short distance by radio signal. The driver brings his smartphone near the driver's door, which has an NFC antenna, and unlocks it.

Audi connect SIM card

In our opinion, the Audi connect SIM (available in Europe) is one of the most wonderful things to happen to Audi vehicles. Essentially it is a mobile communication center with unlimited data for using Audi connect services. Customers can benefit from purchasing additional data packages, independently integrating Audi Connect services.

Audi Smartphone: Apple CarPlay and Android Auto

Apple CarPlay and Android Auto that connects your smartphone with the vehicle and runs on your car’s computer interface. A driver’s phone content such as navigation, music, and third-party apps are displayed in a separate MMI list. Drivers have the option to conveniently use the car operating system to view apps that are directly attached through a USB port.

We've only just scratched the surface of all the technical innovations that Audi has integrated into their vehicles. It'll be exciting to see what else they come up with!

Tuesday, March 19, 2019

Want to Drive an Audi? Here's What You'll Have to Do First

by on 3/19/2019
Behind the wheel of an Audi

Some of us know what kind of car we’d like to drive long before we’re even old enough to apply for a license and start driving lessons. Some of us will drive different makes and models for years before deciding that they aren’t for us and that something else might suit us a little better. Either way, if you’re interested in driving an Audi, the following tips should help you along the way...

Pass Your Test

First things first, you’re going to have to pass your test. This is something that you have to do to drive any vehicle unsupervised on public roads. You’re going to have to study to familiarize yourself with the rules of the road. You’re also going to have to take practical lessons to get to grips with handling a vehicle. Then you have to pass the driving test itself to prove that you are competent on the roads. If you’d like to know more about this process, check out this article.

Conduct a Little Research Into Different Models

Once you’ve passed your test, you can officially begin your journey towards getting behind the wheel of an Audi. If you’ve set your heart on the make of car, you still have a lot of decisions to carry out in regards to which model you want to purchase. There are hatchbacks, saloons, coupes, and 4 x 4s. Each model will vary greatly in what it offers to you as an owner and a driver. Make a list of your needs and determine which will suit you best. Factors that you might want to take into account include:

* Size
* Cost
* Safety
* Handling

Once you’ve ensured that the vehicle suits your basic needs, you can focus on aesthetics or additional luxury features.

Book a Test Drive

When you’ve managed to whittle down your options, you can browse what’s available in your local area. You might want to buy a brand new car from a dealership. You could also purchase a second-hand vehicle from a private seller. Either way, it’s extremely important that you conduct a test drive.

Test drives allow you to get a feel for the vehicle. Some people set their heart on a particular model only to find that when they actually give it a go, it isn’t quite for them. Test driving a second-hand vehicle is particularly important as it will allow you to see whether or not the vehicle is in proper working order.

Strike a Deal

Found the vehicle that you like? It’s time to strike a deal. Some brand new cars have set prices attached, but it’s always worth trying to get a better offer. Haggling is generally expected when buying a secondhand vehicle. Many sellers accommodate for this by listing their vehicles at a price that is slightly higher than what they genuinely want or expect from a buyer.

Following the above steps should help you get behind the wheel of an Audi in next to no time. Here are more tips when buying a used Audi.

Monday, March 04, 2019

How to Preserve the Value of Your Audi

by on 3/04/2019


Knowing your car and maintaining it to the highest standard is a good way of getting more value out of your driving. No matter if you own a classic Audi or a new one, you will have to look after it so it can look after you. You might want to upgrade to another model later, and this means that you have to make the most out of the services offered. Below you will find a few tips on how to preserve the value of your Audi.

Insurance

Of course, you never want to pay more for the repairs than is necessary. That’s why it’s important to have the right insurance. Take into consideration the depreciation rate of your model and make a plan to cover the expenses. You can get additional insurance that will pay the difference between what you owe and what your car is worth in case you are unfortunate enough to have your Audi written off.

Maintenance Plans

It might be a good idea to sign up for a maintenance plan, so you don’t end up dealing with emergencies. This allows you to spot and fix issues slowly become more expensive and harder to repair over time. You will need to talk to your local dealer about the different plans and the various services available under the warranty.

Log Book

It’s always good to keep your car’s documentation and service history handy. If you have all the repairs documented and the invoices filed, you will have a better chance of selling your car later, as private or trade buyers will not have to deal with excess risks. If your car is under warranty, you might be covered for basic checkups. Read some of the GWC Warranty reviews to find out what is included in different maintenance and repair plans.

Upgrades

If you are planning on getting upgrades for your car, you will have to ensure that you are adding value and not taking it away. You might think that a new wing will be a cool look, but what would your potential buyers think? Anything that makes driving more comfortable and safer should be increasing your car’s value.

Protect the Bodywork

The first thing buyers will check is the condition of your bodywork. Deal with scratches and dents as soon as possible to avoid rust. If you often park your car in the sun or outdoors, you will need to treat the paint with a protective wax, so you can preserve the original shine of the car and keep it looking younger than it really is.

When buying an Audi, you will have to think long term. Minimize the depreciation of your car by looking after it, maintaining it at a professional service center regularly, and ensuring that you are not losing money if you have to repair it.

Check out this post for more tips on boosting the resale value of your Audi....

Tuesday, February 19, 2019

Audis & Depreciation: A Simple Guide

by on 2/19/2019


When buying a new or used Audi, there are numerous factors you will need to consider. You’ll have to think about the way the car drives, the insurance, and whether the car is suitable for your needs - all of which are relatively standard. However, it’s also important to consider another factor: depreciation.

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